Profile of Home Staging

Home Staging: Buyers' Agent Perspective

• 58% percent of buyers' agents cited that home staging had an effect on most buyers' view of the home most of the time, while 31% said that home staging has an effect, but not always.
• 81% percent of buyers' agents said staging a home made it easier for a buyer to visualize the property as a future home.
• Staging the living room was found to be most important for buyers (39%), followed by staging the primary bedroom (36%), and staging the kitchen (30%).
• Among buyers’ agents, having photos (77%), traditional physical staging (58%), videos (74%), and virtual tours (42%) available for their listings was much more or more important to their clients.
• 20% of buyers' agents said that staging a home increased the dollar value offered between 1% and 5%, compared to other similar homes on the market that were not staged.