10 ways to support Indian crafts and update your home decor

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We chatted with 10 craft-centric, home decor brands and marketing platforms to understand what the lockdown has been like for business. And more importantly, how buying from them now can help the artisan communities with whom they collaborate.

According to the Export Promotion Council for Handicrafts (EPCH), India’s handicraft sector could suffer a pandemic-related loss of up to Rs.10,000 crore. The lockdown has triggered order cancellations and reduced marketing opportunities, leaving artisans in a particularly challenging situation. While movements, such as #CreativeDignity, have been working to bring relief and rehabilitation to these communities, the largely decentralized sector is also in need of a rejuvenation to align with the changing times.

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Original Article Source Credits: Yahoo! Finance, https://uk.finance.yahoo.com

Article Written By: Gretchen Ferrao-Walker

Original Article Posted on: August 18, 2020

Link to Original Article:  https://uk.finance.yahoo.com/news/10-ways-to-support-indian-crafts-and-update-your-home-decor